With the 2019 coming to a close, I wanted to share this post and interview with Eunice and Sabrina Moyle creators of Hello Lucky! These sisters have written and illustrated many children’s books, many of them published by Abrams Books.
Interview with Eunice and Sabrina Moyle
I am excited to present this interview with sisters, Eunice and Sabrina Moyle. After reviewing one of their many beautiful books, Kindness Rules, I had questions about their business, Hello Lucky! After viewing their website and blog, I was immediately captivated by their passion for storytelling and creating beautiful pieces of artwork in forms of greeting cards. I think their story is also very unique and I wanted to share it with my readers! I also wanted to learn more about their partnership with other companies, such as Paperless Post.
I love your website, Hello Lucky! Your products are so unique and interesting. What did you first begin working on together, books or cards?
Thank you! We first began working together on greeting cards — we found that they were an easy, fun way to start a creative business. It wasn’t until after we had our own children — and about 15 years’ experience writing and illustrating together — that we finally had the opportunity to create children’s books. Now, it’s our favorite thing to do!
What is your inspiration behind your children’s books?
Our children’s books are focused on inspiring children and parents and stimulating personal growth. We aim to bring insight and humor to familiar childhood feelings and situations — whether it be attachment to moms and dads, learning to share, or potty training. We are at an inflection point of accelerating awareness of the skills, tools and mindsets for creating a peaceful and joy-filled inner and outer life — we aim to help spread these ideas in a simple, funny, and inspiring way.
Can you tell me more about your Happy Mail book?
Happy Mail is a DIY book for ‘tweens and up that shows how to make your own creative snail mail. We were inspired to write it because we find that sending handmade snail mail is a fun way to stay in touch with friends and be creative. It was inspired in part by the Write On Campaign, a national campaign to write 30 letters in 30 days each April. The book includes DIY projects, templates, and ideas for letters to write and what to say in a card or letter.
Can you talk about your mission behind giving back to the community with your artwork (e.g. Women’s March, etc.)
We believe that every person has a responsibility to use their gifts to do their own small part in creating a more peaceful world, whether it be through doing or job with care, showing love and kindness to people we meet, showing up for one another in hard times, being an ally to those in need, or protecting human rights and freedoms. Since our gifts are illustrating and writing, we try to spread kindness, joy, and connection through these mediums. Our greeting cards aim to inspire and connect people with their loved ones. Our home products attempt to bring creativity, beauty and joy to the home. Our children’s books seek to inspire children and parents to become more conscious and connected. Actively writing about and donating to causes we care about is a natural outgrowth of this orientation. We created posters for the Women’s March because we saw that our creative skills could help amplify women’s voices. Afterwards, we wrote Be the Change: The Future is in Your Hands, a book of DIY projects, because we wanted to teach young people some of the skills we had learned about applying creativity to community service and civic action. We have also donated proceeds from products to causes we believe in, such as Me to We (supporting youth changemakers) and The Mosaic Project (helping youth become peacemakers by connecting across socio-economic and racial divides).
In the years that you have been designing cards, how has the process changed over time with regard to the digital world?
Our design process has changed in that we now almost never use pencil sketches — we design straight on an iPad or computer. With respect to what we design, things haven’t changed all that much. Surprisingly, the rise of social media has increased the number of connections people have and, as a result, the value of a hand-written note. Despite the convenience of digital technology, most people still look to send a hand-written card on big occasions like birthdays, anniversaries, or Mother’s Day. That said, we do create more online cards now than ever before for platforms like Paperlesspost. It’s great to give people the freedom to choose how they connect!